Finance Study Lab
Finance Study Lab publishes illustrated study guides on how stocks are selected and managed, written for people who have never worked in finance. Every method is explained with a picture next to it, on real chart shapes, with no jargon left undefined. The material is educational: it teaches a published framework and does not provide investment advice, signals or recommendations.
Who it is for: Self-taught investors and students who can read a balance sheet but were never taught how to read a chart.
Operated by Bruno Gazze Gonzalez · Av. Madres Plaza 25 de Mayo 2880, Rosario, Santa Fe, CP 2000, Argentina
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Casi todo el mundo elige una acción por una historia que le contaron. Este libro te da las siete pruebas que la empresa tiene que pasar antes de que la historia importe: una por capítulo, con el umbral escrito, qué mirar y en qué orden. Y la séptima es la que casi nadie aplica — el momento en que el mercado convierte a la mejor empresa en la compra equivocada. 91 páginas ilustradas, 14 capítulos y 4 apéndices.
91 illustrated pages on how a stock is actually selected: 15 chapters and 4 appendices, in plain English.
Ya sabes qué número necesitas y no aparece por ningún lado. Este cuadernillo te lleva al renglón exacto de las siete cifras: en qué informe vive cada una, cómo la llaman según quién publique, cómo se saca paso a paso — y cuál es la versión equivocada que parece la correcta. Esa versión siempre es la más halagüeña, y es la que casi todo el mundo copia sin darse cuenta. 11 páginas.
Un método que aplicas cuando te acuerdas no es un método. Doce fichas, una por semana, para hacer la rutina entera y en el orden que corresponde, incluso la semana en que una empresa te entusiasma y quieres saltarte el primer paso. Al final, una página de repaso que te dice, con tus propias anotaciones delante, si lo que falla es cómo eliges las empresas o cuándo entras: dos problemas distintos, con arreglos distintos. 29 páginas.
The working model behind the method: a 10-sheet Excel that takes a company from its filings to a value per share. Enter 12 figures, each one told to you line by line, and it returns the WACC, the five projected cash flows, the terminal value, a 25-outcome sensitivity grid and a peer comparison — with a worked example on Apple narrated step by step, and a sheet that explains what every output actually means. Yours to reuse on any company, forever.
The book taught you to read the screen. This runs it for you, every Sunday. Four fixed sections, always in the same order: where the market stands by the distribution-day count and breadth; what changed since last week; what the data does NOT let you conclude; and one line you can act on. Plus the companies that pass the seven tests with their full scorecard, what is forming but is not buyable yet, one company taken apart end to end each month, and a regime alert the moment the market changes state. No forecasts. Every figure with its source. Always one test you can run yourself.
El informe que no entiendes no es más difícil que el que sí: está escrito con otras cincuenta palabras. Aquí está cada una con su dibujo, el porqué de que exista y un ejemplo en español claro, para que dejes de saltarte los párrafos que no entiendes y de fingir que los entendiste. 27 páginas.
Included at no extra cost with Las Siete Letras del Mercado
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24 pages: the market terms you keep running into, each explained with a picture next to it.
Included at no extra cost with The Leader Screen
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Las decisiones que de verdad cuestan dinero no se toman leyendo un libro: se toman en dos minutos, con la pantalla delante y el pulso alto. Treinta tarjetas para esos momentos exactos — lees la situación, abres la tarjeta y compruebas lo que toca hacer, en vez de improvisar y justificarlo después. 21 páginas.
Included at no extra cost with Las Siete Letras del Mercado
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21 pages, 30 cards: one for each moment where you have to decide, printable two per sheet.
Included at no extra cost with The Leader Screen
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